Everything You Need to Know About Eyebrow Makeup

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Figuring out how to apply foundation, pick out the right bronzer shade, conceal blemishes and dark circles, apply eyeshadow—these are some of the first lessons you learn when you get into makeup, and they’re all fairly simple or self-explanatory. But arguably the most important thing to learn that isn’t all that easy? Shaping, grooming, and filling in your eyebrows. We asked the experts everything about shaping and grooming your brows, which products to use, and if a more permanent solution might be right for you. Read on—your eyebrow makeup will never be the same.

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In this article

1
Why Eyebrows are So Important

2
How to Choose Your Eyebrow Shape

3
How to Groom Your Brows

4
Pencil vs. Pomade vs. Powder vs. Gel

5
How to Keep Your Brows in Place All Day

6
What is Microblading?

Meet the expert
Joey Healy
CELEBRITY EYEBROW SPECIALIST
Joey is the owner of Joey Healy Eyebrow Studio in New York and Joey Healy beauty, a full line of brow products.

Meet the expert
Dani Kimiko Vincent
CELEBRITY MAKEUP ARTIST
Dani is a celebrity makeup artist who works primarily with Sandra Oh and focuses on the importance of eyebrows. She is also the owner of Kimiko Beauty, a full line of brow products.

 

Why Eyebrows are So Important

“Your brows frame your eyes. They add a lot of geometry to the face and can make you look more rested, youthful, and can bring your entire face into symmetry,” said celebrity brow specialist Joey Healy. Eyebrows might not seem that exciting, but they’re arguably one of the most important features on your face, and they determine how the rest of your features are perceived too, especially when it comes to eye makeup. 

Brows are also a fun, exciting part of the makeup industry. There are always trends and new products that make it a lot more fun. Like with all makeup, brows are a way to express yourself, try a different look, and partake in the art that is the beauty industry.  

 

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How to Choose Your Eyebrow Shape

Finding the right brow shape for your face, especially if you’ve been plucking for years, can be difficult. Makeup artist Dani Kimiko Vincent suggested looking back on your natural shape. “Look at photos of yourself when you were younger, before you began shaping and changing your brows—this is likely the most flattering brow shape for your face.” The best brow for you is the one you’re born with. But that doesn’t mean you can’t play it up with shading and highlighting to accentuate it. Going with your natural shape will never go out of style.

On the other hand, there is always going to be brow trends that come and go. Here’s a quick glossary of each of them and how you can incorporate it into your look without going overboard.

 

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Bushy Brows

 

These brows are called a variety of names: soap brows, model-off-duty brows, fluffy brows, bushy brows, laminated brows—but the sentiment is the same every time. It’s all about a brushed-up brow that emphasizes every single hair and makes your brows look fuller and thicker. Regardless of your natural shape, you can achieve this by brushing the hairs up toward your hairline when applying brow gel.

 

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Fox Eye Brow

 

The “fox eye” was created to mimic the lifted appearance worn by celebrities like Bella Hadid and Kendall Jenner. When it went viral, people were shaving off the tail end of their eyebrows to make their brows look straighter. Now the trend has evolved into people shaping and filling in the end of their brows to make their arch appear less pronounced, or it’s finally showing those with naturally straight brows that they don’t have to draw on arches that don’t actually exist to feel beautiful.

 

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Blocked Brows 

 

If you were on Instagram in 2016, you’ll remember this trend. Also dubbed the “Instagram brow,” this eyebrow look made doing your eyebrows practically an art. It involves a lot of steps beyond filling in and setting, like taking your concealer and “carving out” the brow to make it stand out and look even bolder. While this look has somewhat gone out of trend, many people still love it for full glam makeup, and it’s great for those with naturally very sparse eyebrows because it’s largely able to be drawn on. 

 

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Natural

 

Contrarily, one of the biggest trends of 2021 and beyond has been natural brows with a little bit of gel and no filling in. People want minimal, basic looks that enhance their features and take minimal time—a major beauty movement thanks to the pandemic and waking up five minutes before our Zoom calls throughout the last year. Achieve this look by keeping your brows bare other than a little bit of gel, tinted or clear, to give a little hold and shape. 

 

How to Groom Your Brows

“If you feel that you’re in need of a little brow rehab or need to rediscover your best shape again, I highly recommend seeing a trusted brow professional,” Vincent said. Working with a professional esthetician, makeup artist, or brow expert can help you get your shape back to where you want it and learn tips and tricks to emphasize it that you might not discover on your own.

But if you’d rather groom your brows at home, Healy recommended tweezing in natural light and avoiding a magnifying mirror that won’t give you the full picture of your brows and face, leading to overplucking.

 

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Pencil vs. Pomade vs. Powder vs. Gel

When it comes to filling in your eyebrows, where do you start? There are so many products on the market in all different formulas. What’s right for me and my eyebrow goals? Let’s break down each type of product, who should use it, and our favorite products. 

 

Pencil + Pen

If you want to create natural, hairlike strokes, a pencil or pen is going to be your best bet. These are typically the most natural-looking brow products, especially when the pencil has a fine tip. You can “fill in” the sparse areas of your brows with this, but it would likely give the brows a very blocky appearance that doesn’t always read as natural. “This precise type of product is perfect if you have thinner brows or gaps, as it beautifully marries it all together,” Vincent said, suggesting pencil for both photographs and in person for the most natural look.




Anastasia Beverly Hills

Brow Wiz

Maybe the most famous brow pencil on the market, this one is ultra-thin, comes in a ton of different shades, and truly lasts all day.

Shop it now




NYX

Micro Brow Pencil

This brow pencil is often described as a dupe for the Anastasia Brow Wiz—but it costs only $10.

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Milani

Weekend Brow Pen

If you want fine strokes that actually mimic hairs, a brow pen like this should be your go-to. It can be a little difficult getting accustomed to using liquid on your brows, but with a light hand and an easy-to-use product like this one from Milani, your brow life will be changed forever.

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Powder

Brow powders were one of the first iterations of a product on the market to help fill in sparse areas of the brows. Typically, brow powders come in duos that allow you to use a lighter shade at the front of your eyebrow and a darker shade for the arch and the tail, mimicking how your brows would naturally look. Powders give a much softer appearance while still adding thickness and dimension to your eyebrows. This would be the product for someone who wants their brows to look a bit thicker without involving too much technique or time, as penciling in hair strokes might have a learning curve.

Healy also recommended pencils for those who have visible holes, gaps, or scars in their brows that they want to conceal because you can easily shape your brows and fill in those little areas in a natural way.




Anastasia Hills

Brow Powder

Containing both a light and dark powder, this product gives the brow lots of depth and dimension that mimic how your eyebrows naturally look.

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Lamik Beauty

Revelation Brow Duo

This duo includes a powder to fill in the brows and a cream to shape and carve out so you have striking, perfect brows, all from one compact. What sets this apart from the rest is the shade range. If you’ve struggled to find a brow color for your skin and hair color in the past, this comes in 15 unique shades that other lines aren’t doing.

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Pomade

“Pomades are great because they maintain movement, but they tend to work best for those with already full and manageable brows,” Vincent said. With a pomade, you can either use a thicker brush to truly fill in the brows, giving that blocked appearance that was popular in the early 2010s, or a very thin, fine brush to create hairlike strokes in the same way you do with pencil or a liquid pen. According to Healy, pomade gives a much bolder appearance, so if you already have naturally strong brows, this is a great way to add some depth and dimension in a way that actually looks natural. Pomades also tend to last longer than pencil, so if you’re worried about longevity, this is the way to go.




Anastasia Beverly Hills

Dipbrow Pomade

This was one of the first pomades on the market, starting a whole industry of creamy, waxy brow products like this. Dipbrow isn’t the easiest to use (no pomade is), but it’s truly one of the best on the market if you want bold, intense eyebrows.

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Refy Beauty

Brow Pomade

Consider this the beginner’s brow pomade. Our Beauty Editor was surprised by how easy and simple this was to use, especially for filling in the brows and creating thickness. Plus, the built-in brush makes it ideal for travel or on-the-go use.

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e.l.f. Cosmetics

Lock on Liner and Brow Cream

This brow cream is smudge-proof and waterproof, leaving you with filled-in brows you can apply in the morning and not worry about the rest of the day.

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Anastasia Beverly Hills

Brush #14

This is the ideal brush for a pomade because it’s extremely thin and dense, helping you create those fine, hairlike strokes.

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Gel

Brow gel is in a league of its own because it can be used alone or with any other method of filling in your brows. It puts the brows in place and sets them for all-day wear. They come in tinted and clear formulas. If you want a one-and-done option, opt for a tinted gel that will fill in your brows while shaping them. Clear gels make application super easy, and these are great for people who want something really natural or who struggle to find the right undertone or shade for their eyebrows. 

You can use a gel after you’ve filled in to set it in place, or you can use it beforehand. This will allow you to use less product because you only have to fill in the areas that look sparse, as brushing them into place often naturally fills some areas in just with your own hair. 




Anastasia Beverly Hills

Clear Brow Gel

This classic clear eyebrow gel is perfect for beginners who want a bit of hold without a crunchy or bushy effect.

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Glossier

Boy Brow

Glossier’s most-raved-about product Boy Brow is ideal for the one-and-done brow look, especially with the tinted formula. It adds shape, fullness, dimension, and hold—all in one swipe.

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Refy Beauty

Brow Sculpt Shape and Hold Gel

If you want to look like you got your eyebrows laminated all day long, order this brow gel STAT. It’s a clear, somewhat thick gel that sets brows in place. It’s the closest thing our Beauty Editor has found to soap brows that’s still easy and simple to apply when you’re getting ready.

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NYX

The Brow Glue

For a drugstore alternative, this one from NYX truly serves as a glue for your brows, keeping them in place all day long without adding a ton of texture or volume.

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Wax

Brow wax has been around for a while as a way to hold your eyebrows in place all day long, but it has had a revival with the major trend of “soap brows,” in which you use a spoolie with a little bit of water and a hard, clear soap to brush your eyebrows in place and create a bushy, laminated effect. 




Patrick Ta

Major Brow Shaping Wax

This is the best thing on the market to create soap brows without using actual soap. Spray the wax with a little water, rub your spoolie in the product, and brush your brows up and into place. This comes in a tinted and clear formula, so if you have medium to dark brows, the tinted formula will add a little extra fullness and dimension.

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Jason Wu Beauty

The Bush Tamed Eyebrow Soap

This will put even the most unruly brows in place—for under $20 at Target, it’s vegan and cruelty-free.

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How to Keep Your Brows in Place All Day

Let’s say you’ve just spent all this time in the mirror working on your brows, only for them to fade and fall in a few hours. What gives? Vincent recommended taking a look at the skincare you’re using before you even put on your first product. “If you start with a lot of heavy creams, lotions, or face oils, your makeup, including your brow makeup, will tend to slide off sooner.” Instead, Vincent suggested skipping over applying your skincare to your brow area and leaving that part of your face clean when you start the makeup application. 

For extra staying power, Vincent uses a translucent powder over the brows once she’s filled them in to “absorb any oils that were on the skin and increase the wear.” She’ll finish with a long-wear hold brow gel to keep them set for the entire day. 




Mented Cosmetics

Skin Silk Loose Setting Powder

This ultra-fine powder won’t mattify or cake up your eyebrows. Instead, it’ll lightly set them for all-day wear and be practically invisible on the skin.

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Healy recommended purchasing high-quality products from the jump. “If you have good products, they will stay in place all day,” Healy said, mentioning that if you’re in New York City on a hot, humid summer day, you’ll want strong-hold products to keep your brows on and locked in.

 

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Meet the expert
Shaughnessy Otsuji
COSMETIC AND RESTORATIVE TATTOO ARTIST
Shaughnessy focuses on microblading and cosmetic tattoos and is the owner of Studio Sashiko, a permanent makeup clinic in British Columbia.

What is Microblading?

If you would prefer a more permanent solution to your brows, microblading might be the next step for you. Microblading is a technique in which an artist uses a handheld tool comprised of many small needles to tattoo hairlike strokes into your brows. “This technique results in the look of very fine, realistic hairs to help create more texture and fullness in the brow,” said Shaughnessy Otsuji, cosmetic and restorative tattoo artist and owner of Studio Sashiko. Otsuji explained that microblading is available to all skin types (however, dry to normal skin will usually look the best, while oily and textured skin types “may result in a softer, more diffused effect”) and is ideal for anyone looking for a fuller brow without having to wake up and apply makeup every single day. Skip out on microblading if you’re pregnant, nursing, or taking any blood-thinning medications, and always consult with your doctor before undergoing any treatments.

If you’re worried microblading might look too artificial, think again. Otsuji has a consultation with all of her clients beforehand to ask about their brow goals (Bushy? Natural? Bold? Arched? Straight?) and draw up their ideal shape using a brow pencil and filling in to address any sparse areas. “Although general measurements will be made to ensure overall balance, I prefer to go about the design process with a freehand technique for the most realistic, natural-looking brow.”

 

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How much does microblading cost? It depends on the artist you see, but Otsuji estimated anywhere from $500-$1,500 based on the artist’s experience, location, and skill level. This isn’t a treatment you should skimp on; it’s a specialized service that can take up to two to three hours to complete, so you should always do your research on the artist you’ll be working with to make sure they’ll give you your desired look, meaning that $75 voucher you see online is probably too good to be true. And because we know you’re wondering, the artist uses a topical anesthetic to numb your eyebrows before the treatment, so pain is pretty minimal. Otsuji said most of her clients actually fall asleep during the service because they’re so relaxed.

 

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The Case for Deep Berry Lipstick This Fall

Oryza Beauty Opus Velvet Ribbon Lipstick  Review

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TL;DR:

  • What it is: A matte deep-berry lipstick
  • What it does: Provides bold color
  • Who it’s for: Lovers of dark lipstick and anyone looking for a new fall shade

I was debating whether or not to bleach my teeth — and then I tried this matte, deep-berry lipstick. I love swiping on Oryza Beauty Opus Velvet Ribbon Lipstick because the bold shade makes you think I’ve never met a cup of coffee. It’s an intense color, for sure, but it doesn’t smudge when I eat; I like pairing it with lip liner to make sure it’s precise. If I’m going for more of a summery berry stain, I simply tap the bullet across my lips (instead of swiping it), blend out any blotchiness with my fingertips, and I’ve got a softer look that still makes my teeth gleam.

You can find Oryza Beauty Opus Velvet Ribbon Lipstick in this month’s Allure Beauty Box. Subscribe now and get $165 of luxury beauty products for $23 a month.

The September Allure Beauty Box contains some of our editors’ favorite finds for an autumn beauty refresh, including a routine to brighten and protect skin: a full size bottle of Sunday Riley’s first sunscreen (Sunday Riley Light Hearted Broad Spectrum SPF 30 Sunscreen), a beloved K-Beauty moisturizer (Belif The True Cream Moisturizing Bomb or Belif The True Cream Aqua Bomb), a buzzy bakuchiol serum (Acure Radically Rejuvenating Dual Phase Bakuchiol Serum), and more.

Oryza Beauty Opus Velvet Ribbon Lipstick

Oryza Beauty Opus Velvet Ribbon Lipstick

$22 at Oryza Beauty

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

This We-Vibe Vibrator is Our New Favorite

The Everygirl’s product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.






Source: Colorjoy Stock

I don’t think you know what an orgasm is until you’ve tried sex toys. Hands, fingers, and other extremities will get you there, of course, with some added human connection, no less. But the work of a vibrator is just otherworldly. Regardless of if you have a vagina or a penis, you can’t deny that those sensations feel different. But there are so many vibrators on the market—how do you possibly choose one? As a sex writer, my recommendation is always something with a little versatility, and the coolest vibrator I got my hands on recently is from We-Vibe: the Touch X.

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Part sex toy, part skincare device, the We-Vibe has pretty much every other one beat in the area of intrigue. I tested it (for science) and am sharing my full review:

 

In this article

1
About the Vibrator

2
Features

3
Volume

4
Versatility

5
Intensity

6
Price

7
Final Thoughts

 








We-Vibe

Touch X Vibrator

Shop it now

 

About the Vibrator




 

The Touch X vibrator is a petite, clitoral stimulation vibrator that isn’t meant to be inserted. It has eight intensity levels with seven different modes of vibration so you can play around and test what gets you there the best. You can use it on your own or easily with a partner due to its small design.

It’s rechargeable via USB, and you get 120 minutes of play for one charge. It’s also waterproof so you can easily bring it into the shower with you (and a partner!). Because it’s made of silicone, you can only use water-based lubes and other products with this vibrator.

One of the coolest features of the We-Vibe is that it has a travel lock. Ever brought your vibrator on a family trip and worried that throwing it in the backseat would turn it on, and the next thing you know, your little brother is asking why your suitcase is buzzing? (Just me?) Before tossing this vibe into your bag, turn on the travel lock so it won’t accidentally switch on. Genius.

 

Features

10/10

The Touch X has every feature you want in a vibrator: the ease of charging, how long the battery lasts (I’ve used this over a handful of times now and haven’t even pulled the charger out of the box yet), the sleek design, the revolutionary travel lock, the varying intensities, that it’s waterproof—I mean, I could go on. Since I got this, I haven’t picked up another vibe. 

 




Source: We-Vibe

 

Volume

10/10

This is easily the quietest vibrator I’ve ever used. A lot of vibrators are really quiet when they’re pressed against your body, but the second you pull them away, they go haywire and wake every innocent bystander in your apartment complex. This one is quiet from the second you turn it on. This will officially be my travel vibrator because I don’t have to worry about it waking up my friends in the room next to mine or—god forbid—being heard by my sweet grandmother next door at the family holiday party.

 

Versatility

10/10

What makes this vibrator so special is its versatility. If you only know me for my sex writing, my first love is beauty, and I spend the majority of my day working as The Everygirl’s beauty content manager. So when I heard this vibrator (already a fantastic vibrator that you can use in the shower, charge easily, and bring on vacation with no stress) could also be used as an extremely multifaceted skincare tool, my intrigue levels went up ten-fold. Due to the design of this vibrator, its soft silicone material, and its varying intensity levels, it’s also a great facial massager to sculpt, massage, and relax your face. I started using this in the mornings to massage in my eye cream (the tip is the perfect shape to fit under your eyes), and my under eyes look so much less puffy and my eyes look less tired. You can also use it as an overall facial massager with your serums; it helps those products penetrate better and is so relaxing.

 




Source: We-Vibe

 

Intensity

8/10

There is something for everyone in this vibrator. The starting intensity is pretty low (which is what makes it great as an overall massager), but you can build it up to be quite intense. I’m not one for the extra patterns (just give me a classic vibration), but I like that the option is there, and I can see them being great for partner play.

 

Price

7/10

This isn’t the cheapest vibrator in my collection, but I can look over the price because of how effective and versatile it is. If you want a really good vibrator that won’t ever let you down, sometimes you have to chalk up a little cash.

 

Final Thoughts

 




 

The We-Vibe Touch X is like the gold standard of vibrators. It has everything I’ve ever hoped for in a vibrator, and because I can use it as a fun skincare tool too, I’m using it more than I’ve ever used other vibrators. I recommend quite a few sex toys, but this is about to be my #1 rec for everyone, whether it’s your first vibe or 10th. Its versatility makes it a welcome addition to any collection, even my overflowing drawer. 








We-Vibe

Touch X Vibrator

Shop it now

 

How to Properly Clean Your Sex Toys

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This post is sponsored by We-Vibe, but all of the opinions within are those of The Everygirl editorial board.